Marketing & Communications Professional

Savannah
Brianne
Goodall

Brand Storytelling · PR · Outdoor & Lifestyle

I build brand presence at the intersection of storytelling and strategy — connecting outdoor, hospitality, and lifestyle brands to the audiences who love them most.

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5+ Years in PR & Marketing
3+ Industries Served
300+ Event Attendees Managed
∞ Stories Worth Telling

About Me

Where strategy
meets storytelling

I'm a Las Vegas-based communications professional with a deep passion for brands that connect people to experiences they'll never forget. With a background spanning public relations, social media, event coordination, and content strategy, I've spent the last five years helping brands across hospitality, lifestyle, and entertainment find their voice and amplify it.

Whether I'm crafting a story for earned media, coordinating a live event, or developing a social campaign from the ground up — I show up with intention, creativity, and a commitment to results. Brands rooted in the outdoors, in adventure, and in genuine human connection are where I feel most at home.

Editorial Storytelling
Brand Messaging
Media Relations
Event Coordination
Social Media Strategy
Campaign Planning
Copywriting
Project Management

Experience

Where I've done the work

May 2024 – Present

Authentic Public Relations
Las Vegas, NV

PR Account Manager

  • Lead strategy across multiple accounts in hospitality, lifestyle, nonprofit, mixed-use commercial, and entertainment sectors.
  • Develop and execute story-driven campaigns that increase media visibility and audience engagement, including end-to-end event coordination.
  • Support real-time event coverage through live social content and on-site media coordination.
  • Collaborate with media partners and manage internal teams to shape brand narratives and align messaging with current trends.

Nov 2021 – May 2024

Authentic Public Relations
Las Vegas, NV

Senior Account Executive

  • Coordinated PR strategies and media outreach securing placement across digital, print, and broadcast channels for retail, food and beverage, and nonprofit clients.
  • Developed compelling narratives and messaging frameworks for multi-platform client campaigns.
  • Mentored and managed junior staff while supporting content execution across multiple accounts simultaneously.

Oct 2019 – Nov 2021

Pinterest
Ogden, UT

Pinterest Partner Solutions

  • Supported client onboarding and ongoing partner relations through strategic campaigns and market research.
  • Developed platform strategies to maximize visibility and engagement for brand partners.

Education

Weber State University

B.A. — Public Relations, Advertising & Applied Communication

  • Graduated 2019. Senior capstone project: special event plan developed for the Tony Hawk Foundation.

Portfolio

Selected work

A selection of campaigns, content, and creative projects that represent the range of what I do — from brand storytelling to live event execution.

Video Production · Brand Storytelling

Big Cedar Lodge — Promotional Reel

A brand promotional video created to capture the spirit of Big Cedar Lodge — one of America's premier outdoor resort destinations. Produced as a showcase of storytelling-led video marketing for a hospitality brand rooted in the outdoors.

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Social Media · Brand Management

The Maine Street Team

Social media management and fan engagement strategy for The Maine Street Team — the official fan community of the band The Maine. Built and managed a content calendar, grew engagement, and created branded content that resonated with a passionate audience.

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Sports · Event & PR

Utah Outliers Junior Hockey Club

8-month internship supporting communications and event planning for a junior hockey team in Salt Lake City. Assisted with game-day operations, player communications, and content capture for a roster of athletes from around the world.

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Nonprofit · Event Strategy

Ogden Street Jam — Tony Hawk Foundation

Senior capstone project: a full special event plan and news release created for the Tony Hawk Foundation, with a focus on giving youth a safe space for creative expression through skateboarding and community events.

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Research · PR Campaign

Intermountain Donor Services

Research-driven PR deliverables created for Intermountain Donor Services — a campaign targeting Utah funeral directors built from survey data, resulting in a new contact list and a custom newsletter for the target audience.

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Press & Media

Coverage & placements

Press releases & media placements — updated regularly

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Skills & Toolkit

What I bring

PR & Communications

  • Media relations & pitching
  • Press release writing
  • Crisis communications
  • Brand messaging
  • Audience engagement

Content & Creative

  • Editorial storytelling
  • Copywriting & captions
  • Photography
  • Video production
  • Social media content

Strategy & Planning

  • Campaign planning
  • Event coordination
  • Project management
  • Market research
  • Deadline-driven workflows

Platforms

  • Pinterest (Partner Solutions)
  • Instagram & Facebook
  • Digital & earned media
  • Broadcast coordination
  • Print media relations

Let's Work Together

Ready to tell your
brand's story?

I'm always open to conversations about meaningful work. Reach out and let's talk about what we can build together.

savannahbrianne@gmail.com 702-286-9509 LinkedIn